Clip News, a company with over 30 years of experience in Monitoring and Media Analysis, proudly announces the creation of its own artificial intelligence (A.I.) tools for analyzing media data based on Greek language models, marking a first in Greece and in Cyprus. This achievement came through with the collaboration of the Intelligent Systems Lab of the Informatics Department (IS Lab) of Aristotle University of Thessaloniki (AUTh) for the project titled: “Intelligent analysis of Media Text Data”. (more…)
Brand awareness is an indicator that shows how familiar a brand is within its target market, and it can significantly influence consumer purchasing decisions. The power of brand awareness is evidenced by the fact that some brands have achieved such widespread recognition that their trade names have become synonymous with the general terms of the products they represent -indeed, which brand comes to your mind when you hear the word “bleach”? (more…)
At Clip News, we honored Tsiknopempti (a traditional celebration of the Greek Carnival season) for yet another year with food, drink, costumes, and dance. But what did the online data demonstrate about this celebration? This year we decided to study and analyze the data, and we laughed a lot with some of the results. (more…)
In November 2023, the executive team of Clip News began a journey of “transformation” through business coaching sessions. (more…)
Among the 18,000 runners participating in the 11th International Thessaloniki Night Half Marathon – Zenith, the Clip News Running Team members were present once again on October 21, 2023. This year, they took part in two different race routes. (more…)
Clip News supports teams and initiatives that leave their significant social impact in their own way. Thus, our employees participated in a First Aid seminar held by the Hellenic Rescue Team (HRT), in the framework of the existing reciprocal partnership between the company and the organization. (more…)
The most “romantic” day of the year once again sparked numerous online discussions among internet users, ranging from articles with gift ideas and outfit suggestions to humorous tweets. At Clip News, we decided to dive in Valentine’s online data, and our analysis led to some extremely lovey-dovey conclusions. (more…)
In the digital era, the “voice” of your brand or company resonates not only through advertisements, official announcements, and press releases, but also through every tweet, post, and online discussion, 24/7. This is where Digital Listening services -often referred to as Social Listening- come into play providing a clear unbiassed window into the vast world of online conversations. (more…)
Introduction
Nowadays, more than ever, cosmetic companies face a range of challenges that demand the adoption of new approaches and strategies to maintain their competitiveness. The use of media monitoring and analysis services is crucial for understanding brand image and for evaluating audience response. (more…)
In the fast-changing digital environment, every company faces the threat of a crisis that can damage its reputation regardless of its industry and size. The key to maintaining a strong brand image lies in being prepared for effective crisis management. (more…)
