In the era of social media, LinkedIn stands out as the top professional network. It is the place where executives, marketers, PR experts and decision makers exchange opinions, present projects and monitor the trends in their sectors. The question is, how can communication professionals tell the difference between “important information” and “noise”, considering the volume of available information? The answer is simple: with the aid of reliable data and real-time media monitoring. (more…)
The 97th Academy Awards ceremony took place on 2 March 2025 and it was full of surprises and very emotional. The Academy Awards ceremony (commonly referred to as Oscars) continues to attract millions of spectators worldwide. Based on Nielsen data, some 19.7 million spectators viewed the ceremony in the US alone. (more…)
The debate on the tragic train accident in Tempi has not ceased, on the contrary, public outrage and demands for justice are intensifying. Analysis of publicity data for the period 1 January – 3 March 2025 via the Brandwatch platform reveals a rapid increase in references, especially on 28 February, a day on which mass protests took place in many cities in Greece and abroad, with the participation of citizens of all ages. (more…)
Two years after the tragic train accident in Tempi, the public debate on social media and the internet remains intense, as evidenced by data from the Brandwatch platform. Analysis of publicity for the period 1 January – 26 February 2025 shows continued public anger and outrage, while protests and social media references show a steady increase. (more…)
Clip News reaffirms its commitment to actively support communication and marketing professionals by providing integrated solutions for publicity monitoring and analysis. Being a leader in media monitoring, it officially announced on 6 February 2025 the launch of a partnership with Digital Wave Form (DWF), a leading Italian company in the field of artificial intelligence (AI) and automated content analysis. (more…)
A barrage of developments in all sectors, from technology and economy to marketing and consumer behavior, constantly affect the business environment. New trends, unpredictable crises and innovative strategies daily shape the landscape in which brands develop and exist. (more…)
The 37th Thessaloniki Insurance Conference 2025 was ultimately successful and highlighted the latest developments and challenges in the insurance sector. Clip News had the honor to support the event as a media sponsor, listening closely to the discussions and innovative approaches that will shape the future of the insurance market. (more…)
The insurance sector was pretty active in Q4 2024, with significant developments that were reproduced by online information media (websites, blogs, social media, forums). Clip News’ analysts carried out extensive analysis of the online publicity data for Q4 2024, drawing unique conclusions about the behavior of the sector’s brands and trends. (more…)
Social media are undoubtedly dominant in our times. Regardless, traditional media, like Radio and TV, continue to be a strong pillar in the shaping of the public image of a brand, a business, a public figure. That is exactly why businesses continue to invest significant amounts of money in their promotion through radio and TV shows. (more…)
Radio & TV Monitoring.. Is it still useful to PR and Communication in the digital media era? Social media and news sites may be dominant, but Radio and TV remain two very powerful pillars of information. They offer directness and emotional connection to the audience that few media can compete with. (more…)
