The New Reality of Media Intelligence
The World Media Intelligence Congress 2024 highlighted the importance of combining technology and human expertise in data analysis.
Social Media Sentiment Analysis: Decoding Consumer Emotions
Social media sentiment analysis has evolved into a powerful tool for businesses seeking to deeply understand the voice of their consumers. With the constant flow of data from online platforms, companies can gain valuable insights into the opinions, emotions, and trends surrounding their products and services. (more…)
The New iPhone 16 on Social Media
Apple has been once again in the spotlight with the launch of the iPhone 16 in September. The new model quickly “flooded” online conversations in Greece, with social media users expressing their excitement and making comparisons to previous models. Hashtags and emojis were on fire, while “experts” wasted no time in evaluating the new features and providing reviews. Amid this digital “noise,” the importance of digital listening is more evident than ever, offering companies the ability to deeply understand consumer trends and reactions. (more…)
AHEPA Awards: The First Award Ceremony
On 29 November, the Athenaeum InterContinental Hotel in Athens hosted the first AHEPA Awards ceremony with a large number of guests. (more…)
TEDxUniversityofMacedonia: A Unique Journey into “Morphes”
TEDxUniversityofMacedonia made a strong comeback this year, for the 11th consecutive year, on Saturday 7 December 2024, at the Aristotle Theatre in Thessaloniki. The theme of this year’s event, “Morphes”, captured the transformation, evolution and connection between the past, present and future. (more…)
Annual Publicity Reports that make a difference to your PR strategy
With the turn of the year, businesses are faced with a unique opportunity: to evaluate their brands’ publicity through comprehensive Publicity Reports. These annual overviews are not just a publicity debrief, but are a strategy tool for the coming year and help identify important insights. (more…)
Kimberly Guilfoyle: Publicity Through the Lens of Digital Listening
Kimberly Guilfoyle, the new US Ambassador to Greece, has been the subject of intense publicity and commentary. Her professional journey – from her career as a prosecutor and FOX anchorwoman to her relationship with Donald Trump Jr. – has garnered the interest of Greek and international media, creating a rich field for analysis through Digital Listening tools. (more…)
Publicity Crisis: Interview on Naftemporiki TV
Clip News Vice President Katerina Kechagia was for the second time a guest of journalist Takis Spiliopoulos in the show “Review” broadcasted on Naftemporiki TV. This time, the occasion was the recent publication of a Clip News video about managing a Publicity Crisis. (more…)
2025 Media Monitoring: Shaping the New Era
Theofilos Argyriadis, CEO of Clip News, spoke to adbusiness about the company’s innovative services, such as LinkedIn Monitoring, the use of Augmented Intelligence in Publicity Reporting, and managing PR crises with specialized monitoring tools. (more…)
Black Friday on Social Media: Consumers Question Deals
The countdown to Black Friday has begun, and social media in Greece is buzzing with posts and comments! Consumers are expressing their expectations, concerns, and… complaints about the big shopping day on November 29. Let’s dive into the insights gathered through Digital Listening to understand the prevailing sentiment leading up to the event! (more…)
