What Makes an Effective Social Media Marketing Plan?

What Makes an Effective Social Media Marketing Plan?

A social media strategy is a vital component for any business seeking to be active and competitive in the digital world. However, this entails more than just an inspiring post or a well-crafted short video. It requires knowledge and tools. At this point, social media monitoring comes into play, which can be an essential tool in the development and improvement of the broader marketing plan. (more…)

Clip News Analysis: The Online Highlights of EURO 2024

Clip News Analysis: The Online Highlights of EURO 2024

The UEFA European Football Championship EURO 2024, culminating on 14 July with Spain’s fourth victory in the history of the tournament, has been a major topic of online discussions. Our expert analyst team utilized our digital listening tools to monitor the related discourse and provide valuable insights into the scope and nature of these conversations. (more…)

Clip News at the Digital Health Care Conference

Clip News at the Digital Health Care Conference

On June 19-20, 2024, Teamworks organized the Digital Health Care conference, where organisations, scientists, and technology companies showcased their activities with a focus on the digital dimension of Health services. Clip News played an active role as Gold and Media Sponsor, also delivering a presentation during the first day of the conference. (more…)

Barcelona Principles 3.0: The “Bible” of Proper Communication Measurement

Barcelona Principles 3.0: The “Bible” of Proper Communication Measurement

Barcelona Principles. It could be a sports team. Or a manifesto. Or a band name. However, it is an approach established by AMEC, the International Association for the Measurement and Evaluation of Communication. It focuses on identifying the outcomes and impacts of the actions implemented by Communication and PR professionals, ensuring both qualitative and quantitative analysis of these actions. (more…)

Clip News Analysis: The 2024 European Elections on Twitter

Clip News Analysis: The 2024 European Elections on Twitter

The 2024 European Elections sparked significant political developments. Citizens of the Old Continent were called upon to decide its future, though the high abstention in several EU countries did not go unnoticed.

A team of analysts from Clip News immediately utilized hundreds of thousands of data from the popular platform X (Twitter) through Brandwatch, a social listening and consumer insights interactive platform. The aim was to understand “what people said” about the issue over the past week, where did they focus, and which public opinion influencers stood out with their comments (read our first survey on the European Elections). (more…)