The webinar “PR KPIs: What Will Truly Matter in 2026” was successfully completed! As part of AMEC Measurement Month, the presentations focused on modern, meaningful measurement of communication and public relations, grounded in the updated Barcelona Principles of the International Association for Measurement and Evaluation of Communication (AMEC) and the shift from simple metrics to real business value. (more…)
As a member of AMEC, Clip News actively participates in the global effort to advance communication measurement and evaluation. We are pleased to present the Barcelona Principles V4.0, the fourth and most advanced edition of the international principles that define best practice standards in measurement and evaluation. (more…)
The world of communication is rapidly evolving, and with it, the way success is measured is also changing. PR & Marketing teams can no longer rely solely on quantitative metrics; they must highlight the true value of each campaign by incorporating qualitative measurements as well. (more…)
Clip News participated as a sponsor in this year’s “Social Media & Influencer Marketing Conference 2025”, held on October 9-10 at OTEAcademy, bringing together more than 250 marketing professionals, 18 speakers, and over 70 companies. (more…)
Clip News participated in the “Social Media & Influencer Marketing Conference” by BOUSSIAS, held at OTEAcademy on October 9-10, 2025. (more…)
The Vice President of Clip News, Katerina Kechagia, was re-elected FIBEP Vice President for a second consecutive term. (more…)
