Social Listening: Beyond the Numbers
In the world of communication and PR, reports and dashboards are filled with KPIs: reach, impressions, publicity volume. (more…)
Insights
Barcelona Principles V4.0: A new era in communication measurement
The International Association for the Measurement and Evaluation of Communication (AMEC) recently introduced the updated “Barcelona Principles V4.0” at its annual conference, held in Vienna. The “Barcelona Principles” are a set of seven fundamental principles that guide communication and public relations professionals in applying reliable, transparent, and effective methods for measuring and evaluating communication. (more…)
Social Listening: Revealing opportunities for brands
Whether you know it or not, your brand is already the subject of online discussions – in editorials, online forums, social media posts and comments. Especially on social media, consumers express opinions, feelings and experiences that directly affect the reputation and image of your business. With 5.2 billion social media users worldwide, who represent 64.7% of the population, the need for strategic Social Listening has never been greater. (more…)
AI Summary Report for PR Experts
If you work at a well-known brand or a PR agency, then you know how crucial it is to have timely and targeted information from media monitoring. How many times have you thought: “If only there were a tool that grouped hundreds of publicity mentions and immediately prepared a snapshot report”? (more…)
AI Summary Report: Publicity with One Click
If you’re a communications professional or work at a PR agency, then you know what it means to start your day with hundreds of media mentions for each client. How much time do you have to read all those articles and posts you receive through media monitoring to extract useful insights? The AI Summary Report by Clip News is here to solve that problem. Through AI–powered clustering and summarization, it transforms publicity monitoring from a chore into a strategic tool. (more…)
LinkedIn Monitoring Locally Made
LinkedIn is a global social network, but the conversations that influence your brand are usually local. Most social listening tools treat Greece as a tiny speck in a huge data stream. (more…)