Insights
Social Media Monitoring: The Tool Every Modern Marketing & PR Team Needs
How to Get a Complete Picture of Your Brand Reputation and Competitor Activity
In today’s business environment, social media is a living organism that constantly generates data, opportunities and, at times, crises. For any company that wants to stay ahead of the curve, the critical question is no longer whether to have a social media presence, but how to listen to and analyse everything that happens on it. (more…)
Creator & Competition Monitoring for Betting Brands
Why monitoring creators and competitors on social media is becoming a key tool for betting marketing teams (more…)
Clip News Partners with MT Connect
New Capabilities in International Media Coverage
Clip News S.A. has been providing its subscribers with news digest services from around the world for over 20 years.
Now, through its partnership with MT Connect, Clip News subscribers gain access to a global marketplace of over 140 markets, allowing them to quickly and cost-effectively find the information they need from print media in every corner of the globe. (more…)
The market strategy is revealed on Social Media!
For many years, competitor monitoring relied on limited sources of information: advertising campaigns, press releases, corporate announcements, or media coverage. Today, however, a large part of business strategy unfolds publicly on Social Media. Corporate accounts on Facebook, Instagram, TikTok, LinkedIn, X, or YouTube no longer function solely as promotion channels. They also serve as a window into companies’ communication and marketing strategies. (more…)
Social Media: Just because you aren’t “there,” doesn’t mean they aren’t talking about you!
There is a common myth in the business world: “Since our company doesn’t have an official channel on TikTok (or any other Social Media channel), we don’t need to know what’s happening there.”
In reality, this approach is like sitting in a room with your ears covered while everyone in the next room is talking about you. Whether you choose to have an owned presence (your own corporate accounts) on Social Media is a strategic marketing decision. Whether the public chooses to talk about you, however, is a reality you cannot control – you can only monitor it. (more…)