Market Trends


The New iPhone 16 on Social Media

The New iPhone 16 on Social Media

Apple has been once again in the spotlight with the launch of the iPhone 16 in September. The new model quickly “flooded” online conversations in Greece, with social media users expressing their excitement and making comparisons to previous models. Hashtags and emojis were on fire, while “experts” wasted no time in evaluating the new features and providing reviews. Amid this digital “noise,” the importance of digital listening is more evident than ever, offering companies the ability to deeply understand consumer trends and reactions. (more…)

Kimberly Guilfoyle: Publicity Through the Lens of Digital Listening

Kimberly Guilfoyle: Publicity Through the Lens of Digital Listening

Kimberly Guilfoyle, the new US Ambassador to Greece, has been the subject of intense publicity and commentary. Her professional journey – from her career as a prosecutor and FOX anchorwoman to her relationship with Donald Trump Jr. – has garnered the interest of Greek and international media, creating a rich field for analysis through Digital Listening tools. (more…)

Black Friday on Social Media: Consumers Question Deals

Black Friday on Social Media: Consumers Question Deals

The countdown to Black Friday has begun, and social media in Greece is buzzing with posts and comments! Consumers are expressing their expectations, concerns, and… complaints about the big shopping day on November 29. Let’s dive into the insights gathered through Digital Listening to understand the prevailing sentiment leading up to the event! (more…)

Clip News Analysis: The Online Highlights of EURO 2024

Clip News Analysis: The Online Highlights of EURO 2024

The UEFA European Football Championship EURO 2024, culminating on 14 July with Spain’s fourth victory in the history of the tournament, has been a major topic of online discussions. Our expert analyst team utilized our digital listening tools to monitor the related discourse and provide valuable insights into the scope and nature of these conversations. (more…)