Apple has been once again in the spotlight with the launch of the iPhone 16 in September. The new model quickly “flooded” online conversations in Greece, with social media users expressing their excitement and making comparisons to previous models. Hashtags and emojis were on fire, while “experts” wasted no time in evaluating the new features and providing reviews. Amid this digital “noise,” the importance of digital listening is more evident than ever, offering companies the ability to deeply understand consumer trends and reactions. (more…)
The countdown to Black Friday has begun, and social media in Greece is buzzing with posts and comments! Consumers are expressing their expectations, concerns, and… complaints about the big shopping day on November 29. Let’s dive into the insights gathered through Digital Listening to understand the prevailing sentiment leading up to the event! (more…)
What happens when a brand suddenly faces a PR crisis that threatens its reputation? Such a case can turn into a public relations nightmare – unless you manage it quickly and properly. (more…)
All eyes are on Paris! The 2024 Olympic Games are in full swing, and at Clip News, we are closely watching the commendable efforts of athletes from every corner of the world who are giving their all in this global event. (more…)
The UEFA European Football Championship EURO 2024, culminating on 14 July with Spain’s fourth victory in the history of the tournament, has been a major topic of online discussions. Our expert analyst team utilized our digital listening tools to monitor the related discourse and provide valuable insights into the scope and nature of these conversations. (more…)
The 2024 European Elections sparked significant political developments. Citizens of the Old Continent were called upon to decide its future, though the high abstention in several EU countries did not go unnoticed.
A team of analysts from Clip News immediately utilized hundreds of thousands of data from the popular platform X (Twitter) through Brandwatch, a social listening and consumer insights interactive platform. The aim was to understand “what people said” about the issue over the past week, where did they focus, and which public opinion influencers stood out with their comments (read our first survey on the European Elections). (more…)
