Case Studies


Oscars 2025: Social Listening with Brandwatch Platform

Oscars 2025: Social Listening with Brandwatch Platform

The 97th Academy Awards ceremony took place on 2 March 2025 and it was full of surprises and very emotional. The Academy Awards ceremony (commonly referred to as Oscars) continues to attract millions of spectators worldwide. Based on Nielsen data, some 19.7 million spectators viewed the ceremony in the US alone. (more…)

Tempi: Digital Listening for the Massive Protests

Tempi: Digital Listening for the Massive Protests

The debate on the tragic train accident in Tempi has not ceased, on the contrary, public outrage and demands for justice are intensifying. Analysis of publicity data for the period 1 January – 3 March 2025 via the Brandwatch platform reveals a rapid increase in references, especially on 28 February, a day on which mass protests took place in many cities in Greece and abroad, with the participation of citizens of all ages. (more…)

Tempi: Two years after the tragedy, the debate continues

Tempi: Two years after the tragedy, the debate continues

Two years after the tragic train accident in Tempi, the public debate on social media and the internet remains intense, as evidenced by data from the Brandwatch platform. Analysis of publicity for the period 1 January – 26 February 2025 shows continued public anger and outrage, while protests and social media references show a steady increase. (more…)

Insurance Sector: How Publicity Shapes Strategy and Reputation

Insurance Sector: How Publicity Shapes Strategy and Reputation

The insurance sector was pretty active in Q4 2024, with significant developments that were reproduced by online information media (websites, blogs, social media, forums). Clip News’ analysts carried out extensive analysis of the online publicity data for Q4 2024, drawing unique conclusions about the behavior of the sector’s brands and trends. (more…)

Kimberly Guilfoyle: Publicity Through the Lens of Digital Listening

Kimberly Guilfoyle: Publicity Through the Lens of Digital Listening

Kimberly Guilfoyle, the new US Ambassador to Greece, has been the subject of intense publicity and commentary. Her professional journey – from her career as a prosecutor and FOX anchorwoman to her relationship with Donald Trump Jr. – has garnered the interest of Greek and international media, creating a rich field for analysis through Digital Listening tools. (more…)

Media Analysis for the Automotive Industry

Media Analysis for the Automotive Industry

Introduction

The automotive industry is experiencing significant changes due to the rapid development of electromobility and the entrance of new competitors into an already highly competitive sector. This situation necessitates the utilization of media analysis services, which offer specialized publicity analysis in the media and in social networks.  (more…)