The success of LEX, with around 100,000 tickets sold out for his two concerts at OAKA within just a few days, sparked a wave of discussion on the internet and social media about the phenomenon-artist.
With total catalogue streams of 270.2 million on Spotify and 75.6 million listens for the songs from his latest album “G.T.K.”, which also became the fastest platinum Greek record in the digital release era, it’s natural that he captures public attention regardless of age, gender, or musical preference.
Nevertheless, and contrary to what one might assume, data shows that the total number of references on the internet and social media in June 2025 is lower than that of 2022, when his two major concerts took place in Athens and Thessaloniki. More specifically, in July 2022 he filled the Panionios stadium in Nea Smyrni with 20,000 people, and in October of the same year, he performed at Kaftanzoglio Stadium in Thessaloniki for 30,000 spectators – a record number for a hip-hop concert in Greece.
From Haroula Alexiou to Palestinian flags
The range of public discourse around him has become particularly diverse lately: his relationship with Light and the latter’s sexist lyrics, as well as his non-condemnatory stance on Palestine, which was criticized as “silence.” At OAKA, however, the audience was impressed by his collaboration with Haroula Alexiou on the song “Fyge”, while the strong presence of political messages and Palestinian symbols elevated the discussion to new levels, transitioning from music to the social and political sphere.
The digital reflection of a sold-out phenomenon
The most explosive rise in mentions of the June 2025 concerts was recorded on platforms like X, Facebook, websites, and more “alternative” communities like Reddit and forums. In contrast, Instagram seems to have a lower presence, due to the nature of its content: the chart only records relevant Instagram posts, while during the concerts it was Instagram stories that dominated – which are not tracked by the platforms.
LEX’s concerts generated massive digital interest not only for their artistic value but also for their social resonance. LEX’s presence, voice, and messages seem to represent an entire generation, and the online and social media discussion about him proves it.
Analysis identity
Social Listening Tool: Brandwatch
Date Range: 01.01.22 – 02.07.25
Sources: Websites, Blogs, Forums, Social Media
Keywording/Analysis: Clip News
The Brandwatch platform collects data from websites, blogs, forums, social media (X, Facebook, Reddit, Tumblr, etc.) with the restrictions defined by each channel. For example, discussions in closed forums and Facebook private groups, or Instagram Stories, are not collected. The above analysis provides an indicative approach, taking into account that varying the publicity data sample and time range may produce different insights.