The webinar “PR KPIs: What Will Truly Matter in 2026” was successfully completed! As part of AMEC Measurement Month, the presentations focused on modern, meaningful measurement of communication and public relations, grounded in the updated Barcelona Principles of the International Association for Measurement and Evaluation of Communication (AMEC) and the shift from simple metrics to real business value. (more…)
Everyone talks about real-time data on social media. Very few, however, truly have immediate access to it when they actually need it. Page Monitoring is the first solution that provides a complete view of social media activity, not through keyword-based searches, but through all the content published by selected Pages and Accounts. (more…)
The world of communication is rapidly evolving, and with it, the way success is measured is also changing. PR & Marketing teams can no longer rely solely on quantitative metrics; they must highlight the true value of each campaign by incorporating qualitative measurements as well. (more…)
In today’s whirlwind of social media, brand perception can change within minutes, and the ability to “listen” to the audience in real time is invaluable. Every comment on social media is a piece of valuable information, as it can shape perceptions, emotions, and behaviors. (more…)
In the world of communication and PR, reports and dashboards are filled with KPIs: reach, impressions, publicity volume. (more…)
The International Association for the Measurement and Evaluation of Communication (AMEC) recently introduced the updated “Barcelona Principles V4.0” at its annual conference, held in Vienna. The “Barcelona Principles” are a set of seven fundamental principles that guide communication and public relations professionals in applying reliable, transparent, and effective methods for measuring and evaluating communication. (more…)
