With the turn of the year, businesses are faced with a unique opportunity: to evaluate their brands’ publicity through comprehensive Publicity Reports. These annual overviews are not just a publicity debrief, but are a strategy tool for the coming year and help identify important insights. (more…)
Social media sentiment analysis has evolved into a powerful tool for businesses seeking to deeply understand the voice of their consumers. With the constant flow of data from online platforms, companies can gain valuable insights into the opinions, emotions, and trends surrounding their products and services. (more…)
New trends in Communication and Public Relations require advanced Monitoring & Media Analysis services, as well as reliable data. (more…)
A social media strategy is a vital component for any business seeking to be active and competitive in the digital world. However, this entails more than just an inspiring post or a well-crafted short video. It requires knowledge and tools. At this point, social media monitoring comes into play, which can be an essential tool in the development and improvement of the broader marketing plan. (more…)
Barcelona Principles. It could be a sports team. Or a manifesto. Or a band name. However, it is an approach established by AMEC, the International Association for the Measurement and Evaluation of Communication. It focuses on identifying the outcomes and impacts of the actions implemented by Communication and PR professionals, ensuring both qualitative and quantitative analysis of these actions. (more…)
Professionals in public relations, marketing, and communication undoubtedly need to operate in an extremely dynamic environment. Social listening platforms have emerged as a vital tool in their hands, providing real-time insights into public opinion and helping manage publicity issues. (more…)