A social media strategy is a vital component for any business seeking to be active and competitive in the digital world. However, this entails more than just an inspiring post or a well-crafted short video. It requires knowledge and tools. At this point, social media monitoring comes into play, which can be an essential tool in the development and improvement of the broader marketing plan. (more…)
Barcelona Principles. It could be a sports team. Or a manifesto. Or a band name. However, it is an approach established by AMEC, the International Association for the Measurement and Evaluation of Communication. It focuses on identifying the outcomes and impacts of the actions implemented by Communication and PR professionals, ensuring both qualitative and quantitative analysis of these actions. (more…)
Professionals in public relations, marketing, and communication undoubtedly need to operate in an extremely dynamic environment. Social listening platforms have emerged as a vital tool in their hands, providing real-time insights into public opinion and helping manage publicity issues. (more…)
Brand awareness is an indicator that shows how familiar a brand is within its target market, and it can significantly influence consumer purchasing decisions. The power of brand awareness is evidenced by the fact that some brands have achieved such widespread recognition that their trade names have become synonymous with the general terms of the products they represent -indeed, which brand comes to your mind when you hear the word “bleach”? (more…)
In the digital era, the “voice” of your brand or company resonates not only through advertisements, official announcements, and press releases, but also through every tweet, post, and online discussion, 24/7. This is where Digital Listening services -often referred to as Social Listening- come into play providing a clear unbiassed window into the vast world of online conversations. (more…)
In the fast-changing digital environment, every company faces the threat of a crisis that can damage its reputation regardless of its industry and size. The key to maintaining a strong brand image lies in being prepared for effective crisis management. (more…)
