In anticipation of the European elections in June, Clip News leveraged digital listening and social listening tools to understand the evolving discussion on this topic based on online media data. Despite typically low voter turnout across Europe, public discourse has been active for months, with social media platforms buzzing with comments from political figures and citizens. (more…)
In the retail sector, where supermarket chains compete to attract and retain customers, media analysis services become essential for understanding corporate image and shaping communication strategy. (more…)
At Clip News, we honored Tsiknopempti (a traditional celebration of the Greek Carnival season) for yet another year with food, drink, costumes, and dance. But what did the online data demonstrate about this celebration? This year we decided to study and analyze the data, and we laughed a lot with some of the results. (more…)
In the dynamic fashion landscape, companies constantly seek new approaches and creative ideas to attract consumers. The rapid pace of trend changes, along with increased consumer demands for sustainable and innovative collections, creates a necessity for fashion companies to adapt their strategies in order to increase their market share. (more…)
In the era of digital communication, publicity analysis or media analysis is an important part of the communication strategy of corporations operating in the broader financial sector. Such corporations carry out their activities in an ever-changing environment, in which crisis management, competition analysis, consumer research, and product or service improvement, require detailed and continuous information. Such data, especially from online Media (websites, blogs, forums, social media), help communication strategy and marketing professionals make timely decisions based on the trends of the digital environment, remedy unwanted developments and improve communication with consumers. (more…)