Technology is evolving rapidly, and with it, the entire field of media intelligence is being transformed.
In this context, the International Association of Media Monitoring Companies (FIBEP) publishes its annual State of the Industry Survey (SOI), capturing the challenges, opportunities, and trends impacting media monitoring and analysis companies around the world.
This year, Katerina Kechagia, Vice President of Clip News and Vice President of FIBEP, had the opportunity to speak on the Media Intelligence Explained podcast about the survey’s findings and how they can be translated into practical strategies for businesses in the industry.
Key Findings from the 2024 Survey
- Positive industry outlook: 66% of companies reported stable or increased revenue, while 92% expect a stable or upward trend.
- Artificial Intelligence in the spotlight: 33% of FIBEP members already use AI in at least one service. Companies are expected to invest not only in technology but also in upskilling their human capital.
- Evolving client demands: Clients are seeking more than simple information. They want meaningful analysis and a consultative approach, while also expecting lower prices thanks to automation.
- Data fragmentation & regulatory challenges: The complexity of information sources and copyright regulations present new obstacles that require broader industry collaboration.
How Businesses Can Use the Survey
Katerina Kechagia proposed two main ways:
- Benchmarking: Each company can compare its performance against industry data to identify strengths and weaknesses.
- Strategic planning: The trends and findings provide a “roadmap” for future moves – whether that means investing, or redefining services.
The participation of Clip News and Katerina Kechagia in the survey and podcast highlights the company’s active role in shaping the future of media monitoring and the broader media intelligence sector.
The International Association of Media Monitoring Companies (FIBEP), now known as the World’s Media Intelligence Association, is the global federation of media monitoring companies. Clip News has been a member since 2002, contributing in various capacities and having hosted two global congresses as host sponsor: one in Limassol in Cyprus, in 2024 and another in Thessaloniki in 2011.
Listen to the Full Podcast
Listen to the full discussion in YouTube.
