In the digital era, the “voice” of your brand or company resonates not only through advertisements, official announcements, and press releases, but also through every tweet, post, and online discussion, 24/7. This is where Digital Listening services -often referred to as Social Listening- come into play providing a clear unbiassed window into the vast world of online conversations. (more…)
Nowadays, more than ever, cosmetic companies face a range of challenges that demand the adoption of new approaches and strategies to maintain their competitiveness. The use of media monitoring and analysis services is crucial for understanding brand image and for evaluating audience response. (more…)
In the fast-changing digital environment, every company faces the threat of a crisis that can damage its reputation regardless of its industry and size. The key to maintaining a strong brand image lies in being prepared for effective crisis management. (more…)
Once again, this summer, Greece faces extensive wildfires. The country mourns the loss of human lives, while the undeniable impact on the flora and fauna of the affected areas, as well as the destruction of properties, remains apparent. Utilizing Brandwatch platform, Clip News collected and analyzed relevant data from Twitter for the week of July 18-25, 2023. The selection of this platform was primarily due to its informative and commentary nature. (more…)
The online sphere ignited a whirlwind of excitement upon the simultaneous announcement and release of two movies on the same day (in the United States). This sparked a digital celebration for the duo that was destined to achieve tremendous commercial success – the debut of Oppenheimer by Christopher Nolan and Barbie by Greta Gerwig, coined as the “Barbenheimer” phenomenon, undeniably breathed new life into cinemas. (more…)
