Influencer Monitoring on Social Media

Influencer Monitoring on Social Media

Managing collaborations with influencers has become a critical pillar of every digital marketing strategy. The challenge is clear: hundreds of creators publish content daily on Instagram, TikTok, YouTube, Facebook, X, LinkedIn making it difficult to monitor the performance of each collaboration in real time. (more…)

From Data to Strategy: The Communication of the Future with the Barcelona Principles

From Data to Strategy: The Communication of the Future with the Barcelona Principles

The webinar “PR KPIs: What Will Truly Matter in 2026” was successfully completed! As part of AMEC Measurement Month, the presentations focused on modern, meaningful measurement of communication and public relations, grounded in the updated Barcelona Principles of the International Association for Measurement and Evaluation of Communication (AMEC) and the shift from simple metrics to real business value. (more…)