New Capabilities in International Media Coverage
Clip News S.A. has been providing its subscribers with news digest services from around the world for over 20 years.
Now, through its partnership with MT Connect, Clip News subscribers gain access to a global marketplace of over 140 markets, allowing them to quickly and cost-effectively find the information they need from print media in every corner of the globe. (more…)
For many years, competitor monitoring relied on limited sources of information: advertising campaigns, press releases, corporate announcements, or media coverage. Today, however, a large part of business strategy unfolds publicly on Social Media. Corporate accounts on Facebook, Instagram, TikTok, LinkedIn, X, or YouTube no longer function solely as promotion channels. They also serve as a window into companies’ communication and marketing strategies. (more…)
Chuck Norris, the iconic action film actor whose name became synonymous with “superpower” and the invincible “tough guy” persona, passed away at the age of 86 on March 19, 2026. At Clip News, we sought to analyze the publicity and mentions surrounding this event. (more…)
There is a common myth in the business world: “Since our company doesn’t have an official channel on TikTok (or any other Social Media channel), we don’t need to know what’s happening there.”
In reality, this approach is like sitting in a room with your ears covered while everyone in the next room is talking about you. Whether you choose to have an owned presence (your own corporate accounts) on Social Media is a strategic marketing decision. Whether the public chooses to talk about you, however, is a reality you cannot control – you can only monitor it. (more…)
In an era where investments in influencer marketing are growing at a rapid pace, the critical challenge for businesses is not just choosing the right partner, but primarily the verification and objective evaluation of each campaign’s performance.
Clip News – Media Monitoring & Analysis Services, through its Social Media Page Monitoring service, offers a comprehensive framework for monitoring and analysis based on data-driven tools. This provides businesses with the ability to monitor the effectiveness of their actions in real time. (more…)