Social Media Monitoring: The Tool Every Modern Marketing & PR Team Needs
How to Get a Complete Picture of Your Brand Reputation and Competitor Activity
In today’s business environment, social media is a living organism that constantly generates data, opportunities and, at times, crises. For any company that wants to stay ahead of the curve, the critical question is no longer whether to have a social media presence, but how to listen to and analyse everything that happens on it. (more…)
Creator & Competition Monitoring for Betting Brands
Why monitoring creators and competitors on social media is becoming a key tool for betting marketing teams (more…)
Eurovision 2026: Anatomy of a Trend Through Social Listening
Every year, Eurovision turns Europe into one massive live room. This year, the 70th Eurovision Song Contest took place in Vienna, with Greece represented by Akylas and his entry “Ferto.” From the Greek national final in February to the Grand Final on May 16th, Eurovision wasn’t just a television event. It was a continuous, evolving public conversation playing out across the Greek internet.
We analyzed that conversation using Brandwatch, a social listening platform, over a period of nearly four months, from February 1st to May 18th, 2026. What the data reveals is how an event with roots in the 1950s can still generate one of the most vibrant online conversations of the year. (more…)
Metallica in Athens: Anatomy of a Trend Through Social Listening
On May 9, 2026, Metallica returned to Athens for the first time in 16 years. Over 90,000 fans packed the Olympic Stadium for a 360° in-the-round show, one that will be hard to forget, and not just for the music. The night’s standout moment was one nobody had on their radar: a live rendition of Mikis Theodorakis’ “Zorba’s Dance”.
But what unfolded outside the stadium was just as remarkable. Within hours, the concert had ignited a massive public conversation across the Greek internet. (more…)
