Introduction
In the era of digital communication, publicity analysis or media analysis is an important part of the communication strategy of corporations operating in the broader financial sector. Such corporations carry out their activities in an ever-changing environment, in which crisis management, competition analysis, consumer research, and product or service improvement, require detailed and continuous information. Such data, especially from online Media (websites, blogs, forums, social media), help communication strategy and marketing professionals make timely decisions based on the trends of the digital environment, remedy unwanted developments and improve communication with consumers. (more…)
Introduction
The necessity to manage and respond to a health crisis, exemplified by the COVID-19 pandemic, has underscored the pivotal role of media analysis services for corporations within the healthcare industry. During a period when public health was under intense scrutiny, public perception played a vital role in the success of health companies and the implementation of vaccination policies. (more…)
On December 13, 2023, communication, public relations, and marketing professionals gathered in the Athena Hall of the Wyndham Grand Athens Hotel, to participate in the 17th Corporate Communication Conference, powered by Boussias. The event’s central theme was the rise of artificial intelligence in the PR industry, with Clip News being one of the sponsors. (more…)
TEDxUniversityofMacedonia, which is celebrating its tenth anniversary this year, is sponsored by Clip News.
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Clip News’s VP Media Intelligence, and responsible for the Cyprus market, Katerina Kechagia, was nominated and voted Vice President at the recent annual conference of World’s Media Intelligence Association (FIBEP) which took place in Singapore, to assume the position of Vice President in the Union.
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