Pizza Fan: How a Joke Led to a PR Crisis on Social Media
Pizza Fan’s decision to end its collaboration with stand-up comedian Paris Roupos turned into one of the most intense communication crises recently recorded in the Greek market. (more…)
Social Listening: Beyond the Numbers
In the world of communication and PR, reports and dashboards are filled with KPIs: reach, impressions, publicity volume. (more…)
Social Listening: Greece men’s national basketball team at EuroBasket 2025
From August 27 to September 16, 2025, we analyzed more than 138,000 posts and comments on social media (X, Facebook, forums) regarding the participation of Greece men’s national basketball team in EuroBasket 2025, based exclusively on data from the Brandwatch platform, a global leader in social listening. (more…)
Barcelona Principles V4.0: A new era in communication measurement
The International Association for the Measurement and Evaluation of Communication (AMEC) recently introduced the updated “Barcelona Principles V4.0” at its annual conference, held in Vienna. The “Barcelona Principles” are a set of seven fundamental principles that guide communication and public relations professionals in applying reliable, transparent, and effective methods for measuring and evaluating communication. (more…)
Online Reputation Management: Leveraging Media Analytics for Strategic Decisions
At Clip News, we firmly believe that managing digital reputation is a cornerstone for every modern business and organization. As information spreads at light speed, the ability to monitor, understand, and shape an online presence has become more critical than ever. Within this context, we are especially proud of our VP Media Intelligence, Katerina Kechagia, who participated as an instructor in the renowned “Online Reputation & Public Relations” program by Knowcrunch. (more…)
