Apple has been once again in the spotlight with the launch of the iPhone 16 in September. The new model quickly “flooded” online conversations in Greece, with social media users expressing their excitement and making comparisons to previous models. Hashtags and emojis were on fire, while “experts” wasted no time in evaluating the new features and providing reviews. Amid this digital “noise,” the importance of digital listening is more evident than ever, offering companies the ability to deeply understand consumer trends and reactions. (more…)
On 29 November, the Athenaeum InterContinental Hotel in Athens hosted the first AHEPA Awards ceremony with a large number of guests. (more…)
TEDxUniversityofMacedonia made a strong comeback this year, for the 11th consecutive year, on Saturday 7 December 2024, at the Aristotle Theatre in Thessaloniki. The theme of this year’s event, “Morphes”, captured the transformation, evolution and connection between the past, present and future. (more…)
With the turn of the year, businesses are faced with a unique opportunity: to evaluate their brands’ publicity through comprehensive Publicity Reports. These annual overviews are not just a publicity debrief, but are a strategy tool for the coming year and help identify important insights. (more…)
Kimberly Guilfoyle, the new US Ambassador to Greece, has been the subject of intense publicity and commentary. Her professional journey – from her career as a prosecutor and FOX anchorwoman to her relationship with Donald Trump Jr. – has garnered the interest of Greek and international media, creating a rich field for analysis through Digital Listening tools. (more…)
