Publicity Crisis: Interview on Naftemporiki TV

Publicity Crisis: Interview on Naftemporiki TV

Clip News Vice President Katerina Kechagia was for the second time a guest of journalist Takis Spiliopoulos in the show “Review” broadcasted on Naftemporiki TV. This time, the occasion was the recent publication of a Clip News video about managing a Publicity Crisis. (more…)

2025 Media Monitoring: Shaping the New Era

2025 Media Monitoring: Shaping the New Era

Theofilos Argyriadis, CEO of Clip News, spoke to adbusiness about the company’s innovative services, such as LinkedIn Monitoring, the use of Augmented Intelligence in Publicity Reporting, and managing PR crises with specialized monitoring tools. (more…)

Black Friday on Social Media: Consumers Question Deals

Black Friday on Social Media: Consumers Question Deals

The countdown to Black Friday has begun, and social media in Greece is buzzing with posts and comments! Consumers are expressing their expectations, concerns, and… complaints about the big shopping day on November 29. Let’s dive into the insights gathered through Digital Listening to understand the prevailing sentiment leading up to the event! (more…)

AI & Human Expertise at the Service of Modern Marketing

AI & Human Expertise at the Service of Modern Marketing

Although Clip News has over three decades of experience in the Media Monitoring & Analysis sector, it continues to innovate and adapt to the challenges of the modern digital world. Through the development of Artificial Intelligence tools and the expertise and experience of its analysts, it offers new capabilities to all communication professionals.

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AMEC Measurement Month 2024

AMEC Measurement Month 2024

As part of the Global Educational Program by AMEC (International Association for Measurement and Evaluation of Communication), November is dedicated to showcasing best practices and new trends in communication measurement and evaluation. (more…)