Clip News supporting the PR Awards 2024
Clip News sponsored the PR Awards 2024 by Boussias Events that took place for the third year at the Conference Centre of Ethniki Insurance in Athens. (more…)
Media Analysis for the Automotive Industry
Introduction
The automotive industry is experiencing significant changes due to the rapid development of electromobility and the entrance of new competitors into an already highly competitive sector. This situation necessitates the utilization of media analysis services, which offer specialized publicity analysis in the media and in social networks. (more…)
Media Analysis for Supermarket Chains
Introduction
In the retail sector, where supermarket chains compete to attract and retain customers, media analysis services become essential for understanding corporate image and shaping communication strategy. (more…)
Clip News has created new A.I. tools for its Media Analysis services
Clip News, a company with over 30 years of experience in Monitoring and Media Analysis, proudly announces the creation of its own artificial intelligence (A.I.) tools for analyzing media data based on Greek language models, marking a first in Greece and in Cyprus. This achievement came through with the collaboration of the Intelligent Systems Lab of the Informatics Department (IS Lab) of Aristotle University of Thessaloniki (AUTh) for the project titled: “Intelligent analysis of Media Text Data”. (more…)
4 KPIs to Monitor and Measure Brand Awareness
Brand awareness is an indicator that shows how familiar a brand is within its target market, and it can significantly influence consumer purchasing decisions. The power of brand awareness is evidenced by the fact that some brands have achieved such widespread recognition that their trade names have become synonymous with the general terms of the products they represent -indeed, which brand comes to your mind when you hear the word “bleach”? (more…)
