Social Listening: Revealing opportunities for brands

Social Listening: Revealing opportunities for brands

Whether you know it or not, your brand is already the subject of online discussions – in editorials, online forums, social media posts and comments. Especially on social media, consumers express opinions, feelings and experiences that directly affect the reputation and image of your business. With 5.2 billion social media users worldwide, who represent 64.7% of the population, the need for strategic Social Listening has never been greater. (more…)

Escalation in the Middle East: What Greeks Say on X

Escalation in the Middle East: What Greeks Say on X

Using the Brandwatch platform and the capabilities of social listening, our analysts recorded the dynamics of the conversation in Greece regarding the Middle East from May 1 to June 23, 2025. The analysis was based exclusively on data from X (Twitter), aiming to capture the online narrative of a multi-layered geopolitical event. (more…)

PR in Cannes: The Future of Media Intelligence

PR in Cannes: The Future of Media Intelligence

On June 18, 2025, as part of the PR in Cannes” event, hosted by the International Communications Consultancy Organisation (ICCO), an insightful and timely panel discussion took place titled Driving Measurable Impact in Media Intelligence & PR”, featuring three leading professionals in the field. (more…)