Whether you know it or not, your brand is already the subject of online discussions – in editorials, online forums, social media posts and comments. Especially on social media, consumers express opinions, feelings and experiences that directly affect the reputation and image of your business. With 5.2 billion social media users worldwide, who represent 64.7% of the population, the need for strategic Social Listening has never been greater. (more…)
Using the Brandwatch platform and the capabilities of social listening, our analysts recorded the dynamics of the conversation in Greece regarding the Middle East from May 1 to June 23, 2025. The analysis was based exclusively on data from X (Twitter), aiming to capture the online narrative of a multi-layered geopolitical event. (more…)
On June 18, 2025, as part of the “PR in Cannes” event, hosted by the International Communications Consultancy Organisation (ICCO), an insightful and timely panel discussion took place titled “Driving Measurable Impact in Media Intelligence & PR”, featuring three leading professionals in the field. (more…)
Technology is evolving rapidly, and with it, the entire field of media intelligence is being transformed. (more…)
May 30 has been established as World Multiple Sclerosis (MS) Day, with the aim of raising public awareness and understanding of a chronic neurological condition affecting over 2.8 million people worldwide.
This year, the MS International Federation (MSIF) campaign focuses on the importance of early and accurate diagnosis. According to recent data, 83% of countries report significant barriers to MS diagnosis, depriving thousands of patients of timely care, appropriate support, and access to treatment. Early diagnosis can delay the progression of the disease, mitigate its impact, and significantly improve patients’ quality of life.
In Greece, the Hellenic Multiple Sclerosis Society marked World MS Day with a series of awareness-raising activities in Thessaloniki. These included sailing sessions for people with MS, experiential exercises, a Pilates class, and a 3 km race, inviting patients, healthcare professionals, and the wider public to participate in a meaningful and symbolic afternoon.
For yet another year, Clip News proudly supported the Hellenic Multiple Sclerosis Society by providing pro bono media monitoring services for the publicity surrounding World MS Day activities.
About the Hellenic Multiple Sclerosis Society
The Hellenic Multiple Sclerosis Society is a non-profit, non-governmental organization with approximately 7,000 members across Greece. For the past 33 years, it has been working to:
- Support people with MS in achieving autonomy as quickly and effortlessly as possible
- Improve patients’ daily lives and promote their participation in everyday productive activities
- Facilitate their social reintegration through employment
- Raise public awareness of the challenges posed by MS
- Contribute to the optimal use of current treatments and to research toward a definitive cure
- Provide accurate information to patients, caregivers, and healthcare professionals
For more information about the organization’s activities, visit www.gmss.gr.
